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Speaker(s): Warren Mueller
Description: How are you deciding what to charge for your products or services? In this workshop, we will consider “value-based pricing” vs “cost-based pricing”.
Value-based pricing is a pricing strategy that seeks to monetize the value that customers perceive in a product or service that you are selling.
This strategy potentially generates exceptional Gross Margins compared to “cost-based pricing” and can help obtain a competitive advantage by focusing on the customers’ highest needs and wants.
Selling to Consumers [B2C] and Business Entities [B2B], involves totally different perceptions of where value comes from. In this webinar, we will discuss both selling channels, illustrate how each channel finds value in products and services, and work through the detailed processes for each channel to develop truly Value-Based Prices.